To highlight the importance of the KC-46A Tanker for Boeing, we highlighted a few employees who are dedicated to the mission of deploying this aircraft. This was Boeing’s first major production in years and was a resounding success across the business.
Director/DP: Simeon Pratt
Copywriter: Zach Frazer
VP CD: Joshua Koenig
Rite Aid saw an opportunity to change their brand and separate themselves in a category full of sameness. So we created this campaign to relaunch Rite Aid.
Introducing the Perfect Fusion. With Rite Aid pharmacists now being experts in alternative medicine, in addition to traditional, we created an incredible world where these two things finally come together.
James Corden returns to promote the brand new Keurig K-Café Brewer. To do this, we wanted to show that literally any house can be like a real coffeehouse, so we went ahead and transformed a families home into one.
This campaign features TV, social, pre-roll, and bumper videos that were rolled out over the course of the holiday season and beyond.
Half Court Sessions was the natural evolution for Indie Basketball, creating real content of performances on different basketball courts everywhere with the ambient sound of the environment intertwined with the music itself.
The pandemic came quick and then the vaccine came even quicker. It was a mad dash to get creative up advertising COVID-19 vaccines at Rite Aid, and in about 6 weeks we had shot this bad boy.
It started as a silly game of riffing puns, but quickly turned into an Instagram page and full-fledged community. When indie rock bands meet the NBA’s finest, this is what you get.
Today @indiebasketball continues to grow, now gaining new ground with a podcast interviewing musicians, YouTube content, and dedicated Discord community participating in Watch Parties and Virtual DJ Sessions.
We were tasked to create a video wrapping up the year that was 2019 for Havas and CCO Harry Bernstein in a presentation to the Havas Creative Council. So we took a look inside ourselves for the answers.
TD Ameritrade looked to highlight their ETF Market Center, so we highlighted the amount of detail that goes into each ETF with illustration.
Illustrator: Jason Solo
Animator: June Bang
Copywriter: Chris Chen
Keurig has finally introduced a 2-in-1 brewer: The K-Duo. With the functionality of both a carafe of ground coffee and the single serve that Keurig is known for, this brewer can truly serve for any and all occasions.
To prove this, we gave people the chance to spin a wheel of coffee occasions and try one of them out themselves with Keurig spokesman James Corden.
This campaign features TV, print, digital, and loads of social/OLV to come through the entire year, and even a bonus spot for a limited edition brewer with customizable decals. It also serves as the launch of the brand new Keurig mnemonic.
Dailymotion, with a new brand refresh, was looking show that ad placement should be curated more than it is on competitors like YouTube. So we used the premium content that you’ll find on Dailymotion and paired them together to prove one thing: Context matters.
These pieces were spread amongst OOH, digital and pre-roll.
Copywriter: Chris Chen
We tell you everything that makes Green Mountain Coffee Roasters packed with goodness in the time it takes to brew a cup. This year, we headed to Costa Rica to showcase their coffee growing techniques while sharing the fun personality of the Costa Rican people.
For the Citi / AAdvantage credit cards, we partnered with a variety of Instagram adventure photographers and small business owners who embodied the spirit of the card to create a fully integrated campaign. These photographers became not only the subject of the campaign, but the content creators as well, and served as Citi's most ambitious photoshoot to date.
The campaign ranges in executions from video, digital, social, out of home, and direct mail.
The global pandemic brought on by COVID-19 forced a lot of new firsts. One thing we unanimously agreed was important was to keep a semblance of social life and entertainment.
So we created the Quarantine Cinema Club as a part of Havas’ Creative Consciousness program, designed to give our employees (and beyond) a break in their day to talk about something they love. For us, it’s film. And it became so much more than that.
I’ve always loved the baseball card designs of the yesteryear. So I decided I would give my shot at giving today’s legends their own throwback baseball cards.
Death By Film is a movie podcast where my co-host Paul and I pit the good, the bad, and the worse of movies against each other. Started in 2016, we’ve had guests including Josh Gondelman, Demi Adejuyigbe, Kyle Ayers, and Ashley Carman on to talk about movies ranging from Wicker Man to Justice League to Mamma Mia 2: Here We Go Again. At over 100 episodes, we watch it all.
The podcast concluded in early 2020.
We were assigned to create monthly social content for bed-in-a-box brand tulo by Mattress Firm. So we created a world in tulo’s brand colors where we could showcase the bed, and in fun, quirky ways that matched their brand voice.
📸: Christian Maine de Biran / Joey D’Amelio
Finish is known for their dishwashing detergent, but what about when your dishwasher itself is dirty?
Enter: New Finish Dishwasher Cleaner.
This project contains a series of illustrated portraits of some of my favorite movie characters.
We created hidden camera videos featuring an improv comic asking complete strangers why they would ever pay more to get the same thing. These videos lived on all social channels, and I even made a cameo in one of them.
