Citi / AAdvantage

For the Citi / AAdvantage credit cards, we partnered with a variety of Instagram adventure photographers and small business owners who embodied the spirit of the card to create a fully integrated campaign. These photographers became not only the subject of the campaign, but the content creators as well, and served as Citi's most ambitious photoshoot to date.

The campaign ranges in executions from video, digital, social, out of home, and direct mail.